Type will not be a tangible goods and services, but instead an identity which is created for a product or service or else a organization as outlined by its custom logo, moniker and attributes that differentiate it using their company goods and services sold in the market (Kapferer, 2012).

Type will not be a tangible goods and services, but instead an identity which is created for a product or service or else a organization as outlined by its custom logo, moniker and attributes that differentiate it using their company goods and services sold in the...